The thing that really pulled me in is the Customer Service! This company has the best, live chat customer support that I have ever experienced. The support team is very knowledgeable and helpful. They truly respect the newbies and treat customers with sensitivity and straight forward answers. The information link they provide you with after you place your first order is amazing and helps guide your research for the products that they sell. A perfect reference book if you will. I am looking forward to continuing my relationship with this company and meeting all of my goals with their help and support.